Axium Foods, together with a major Midwest marketing group, conducted extensive consumer surveys, polled diverse focus groups and studied retail shopping sessions, all to discover exactly what it is that consumers are looking for in their snack foods.
The answer: Fiesta Crunch
In a survey about purchase criteria and what consumers considered most when buying snacks, price was the only thing that ranked higher than flavor and variety. So customers aren’t only looking for a terrific deal on their snacks; they’re also looking for a fantastic choice of flavors.
We know that today’s consumer has more sophisticated taste than ever before. An influx of cooking shows and food blogs, combined with an ever-expanding array of ethnic restaurants, has led this country into a foodie revolution.
Fiesta Crunch gives consumers what they want: unique and innovative, culinary-based, flavors:
- Bacon and Blue Cheese Tortilla Chips
- Tomato Cilantro Tortilla Chips
- Jalapeno Cheddar Tortilla Chips
- Pepperoni Pizza Tortilla Chips
- Cheesy Bean Burrito Tortilla Chips
- Ranch Tortilla Chips
- Nacho Tortilla Chips
Fiesta Crunch also offers quality core items to round out the lineup:
- White Restaurant Style Tortilla Chips
- Yellow Corn Tortilla Chips
- Multi Grain Tortilla Chips
It’s time to give consumers exactly what they’re looking for.
It’s Fiesta Crunch Time.
Join Fiesta Crunch on Facebook and Twitter or visit the Fiesta Crunch website at www.fiestacrunch.com.